Arts Group

A joint international symposium presented by Columbia College Chicago in partnership with the European League of Institutes of the Arts, Claiming Creativity: Art Education in Cultural Transition.

April 21-24, 2010, Chicago, USA

Online Registration closes 14 April, 2010

http://claimingcreativity.com/registration.php

Claiming Creativity seeks to re-position creativity as a driver not only for our economies, but also for art making, for transformational processes, and for social and cultural development and change. The working assumption is that the vitality of our common future is linked tightly to creative practice in many forms. This symposium will place artists, designers, architects and other active “creators,” and those who teach in the creative disciplines squarely at the center of these important conversations along with leaders in industry and commerce who share an interest in the life of the imagination and its value to society.

Educators and other leaders in the arts, business, science, commerce, industry, public policy, and environment are invited to attend.

Claiming Creativity also features an online forum, live and available now to all symposium registrants. Successful proposal abstracts are included on the forum and allow for pre-symposium discourse to begin shaping the Chicago symposium; the forum discussions will also provide additional ideas for special sessions at the Chicago symposium, making Claiming Creativity as interactive as possible for the symposium registrants. Additionally, a symposium “journal” will be published through Columbia College Chicago’s academic press.

Claiming Creativity keynote speakers include Sarat Maharaj (UK), Dany Jacobs (Netherlands), and Amina J. Dickerson (USA). Their vast cultural knowledge and influence will undoubtedly afford symposium attendees new perspectives on “Claiming Creativity” and “the life of imagination and its value to society.”

For details about the symposium, registration, and the keynote speakers, please visit: http://claimingcreativity.com

The Liberal Democrats invited the Arts Group Chair, Kit Friend, to attend the launch of their new proposals entitled ‘The Power of Creativity’ . The celebrities were out in abundance with everyone from Imogen Heap to Rory Bremner milling around the tightly packed room at the Lords to hear an address by party leader, Nick Clegg.

Mr Clegg’s speech unfortunately seemed to plaguerise uncredited one of the best known speeches by Sir Ken Robinson but we’ll forgive him this one as it is very good. Perhaps more dubious was his claim the the Arts were ‘a duty’ for any government to support, which again probably had the right sentiments behind it, but could do with a little more work on if he wants to make it party mantra. For the record Nick we’d like to be seen as a strength, an opportunity, a vital contributor to society and at minimum a partner to Government and society – not something you’re obligated to look after.

The Arts team of Don Foster MP and Baronness Jane Bonham-Carter were on hand to introduce and speak to guests, and as usual did a fantastic job of raising the profile of creativity in government. Their approachability and willingness to except input from across the sector (including inviting the Arts Group to contribute to their policy discussions) should be welcomed, and even if we’re not going to see a Liberal government elected any time soon, it’s good to know people like them are on hand to put the pressure on with the other parties.

In terms of the actual content of the proposals, the Lib Dem press release has a capable summary of the highlights, including proposals to:

”

• Change the way the National Lottery is taxed to generate more money for arts and heritage as well as for the Treasury
• Provide support for new start-ups in the creative industries and enable more businesses to offer internships and apprenticeships
• Offer all our children a more creative education by freeing up the curriculum and increasing the amount of time trainee primary school teachers spend learning about the arts and creativity
• Make it easier for small venues to host live music events by reducing bureaucracy that restricts small venues
• Make sure the regions and cities outside London do not miss out by reviewing the Arts Council England’s funding structures and creating a new administrative status for national museums that will enable them to be more enterprising and independent
• Open up the Government Art Collection for greater public use “

The key points the Arts Group pushed in consultation were around our internships work and Further/Higher Education, which both have a mixed presence in the policy.

On internships…

“a new “Paid Internship” for the first year of the next parliament, enabling hundreds of thousands of young people to work for up to three months with any employer, without cost to the business. Each intern would be paid a new “Training Allowance” of £55 per week”

The Paid internship bit and supporting a scheme with little cost to employers is a good call, but £55 a week? Half of this would go on travel in London alone, and it falls dramatically short of National Minimum Wage. In fact, if the young people are ‘to work, and not in study, this is illegal even by current employment standards. Revise it to cover at least National Minimum Wage however, and this sounds like a great idea.

On further/higher education…

Development for either of these in a tangible sense is difficult to find from the policies, but there are some good statements…

“Creativity is undervalued in our education system. All too often cultural learning is seen as an ‘add-on’ while priority is given to what is measurable through exams and league tables. The Liberal Democrats will seek to change this perception and place creativity at the heart of our education system.

Similarly, creative skills have often been inadequately supported in our society. Government needs to offer more support to the creative industries to enable them to offer training opportunities through apprenticeships and internships and to foster greater levels of partnership working to share expertise.”

It’s nice to hear Skillset and other agencies also mentioned explicitly…

“We are fully supportive of the invaluable work being done by Skillset through their academies network and training programmes and advice. We will ensure that government structures and regulation don’t form a barrier to creative organisations working in partnership with higher education providers in setting up academies and training courses.”

FE & HE aren’t mentioned explicitly elsewhere, and our input to the policy to look at making Arts education at this level more accessable by making sure materials and associated costs of study were covered by student finance appear not to have made the cut. However we’ve invited the team to join us at the National Arts Student Summit so with any luck they can be challenged to make some pledges there.

Two hundred years ago, the arts were seen as a diversion from productive capital. Today, creative industries have a strong role in the country’s economy and accounts for 7.3% of it. What steps do creative projects have to take to ensure the achievement of their final goal? And what obstacles will they meet along the way?

By Lemma Shehadi

These are questions that the Department for Culture, Media and Sport tried to tackle in 2007, with a commissioned report on the state of Creative Industries. This analysis made by the Work Foundation argues for creativity as a catalyst for running businesses. Creative products are assessed and gain popularity by their “expressive value”, a concept which I will explain subsequently.

Originality and creativity, the production of ideas rather than objects is what makes the Creative Industries a “pioneer” sector. Universities and high tech manufacturers, which are hot spots for new ideas, become central building blocks of the economy.  These two contribute to what is known as the knowledge economy. Similarly it is this basis in innovation that gives creative industries that lucrative potential. Furthermore, in the UK, knowledge and creativity fuelled industries thrive better than in other parts of Europe. On a tangent, the reports adds that cultural diversity, as is seen in the highly cosmopolitan cities like London, bring forth a tolerance and openness to new ideas from which the knowledge economy thrives. Creative industries function by commercialising expressive value. This is not limited to paintings and poems but new software, video games etc. “Essentially expressive value creates new insights, delights and experiences. It adds to our knowledge, stimulates our emotions and enhances our lives” (4.7) This commonality also makes creative industries unique in that their products are truly original. Playstations 2, 3 and Xbox for example, are technological enhancements of the original Playstation, however new games that emerge, with new narratives and new graphics are the marketed ‘expressive’ goods. Makers of creative products cannot predict how these will be received. As the report points out, fluctuating trends allow for some products to experience an unexpected vogue, though this is always temporary. But what such products have as a distinguishing quality is that once made obsolete, they can experience a revival. This is very true to the current fad for “vintage” clothing and accessories. A 1970’s kettle, for example, is made useless by newer, faster and more eco-friendly ones. However it is highly desirable as an antique or as a decorative object. The “expressive value” of the kettle comes into play even though its value as a technological product is nought. It becomes also difficult, with the uncertainty of reception, to predict what profits a creative product will make, and creative products cannot be sold until they are packaged and completed. It would be absurd to release half of a blockbuster in cinemas whilst the rest of the movie is still in the making. What happens then is that a lot of money is spent producing a good film with unpredictable revenue and shelf life. A man setting up a barber shop can compete with his peers by ensuring quality and value. He can hire the best hairdressers, give cheap haircuts and build on his reputation. On the other hand, an eminent film maker could ensure that the best actors, the best production team and the latest equipment be used for her film. However she cannot guarantee that the ‘expressive value’ of the film itself will appeal to contemporary audiences. The dissemination of products with expressive value involves many layers of work from various creative industries. At the core are the creative ideas, truly innovative products that earn the need of a copyright. These are disseminated and mass produced by cultural industries such as film or production companies, radio, television. If Don deLillo writes a novel, this is a product of “core expressive value”. It is awarded copyright which protects it’s expressive originality. deLillo’s publisher is the cultural industry that reproduces the book. Another sector in the creative industries, designers and marketers would get involved in producing a cover for the book and advertising such as banners and PR. Politicians and celebrities also make use of this latter sector to create a public image. It is finally important to note that this analysis explores the function of art within an economic framework. The commercial value of artistic expression is subjective to popular demand, though this changes radically and unexpectedly. Creative projects undertake a lot of risks in such an ambiguous market. However, as the report underlines, there is much demand for expressive value in almost every aspect of consumer experience, which allows creative industries to flourish and generate more ideas.