Arts Group

In response to their research showing that almost half (44%) of the Creative Media workforce said they had carried out unpaid work to get into the industry, Skillset have released exemplary guidelines for internships and other work-based learning. Involving the Arts Group throughout the consultation process, the sector skills council for Creative Media have broken the widespread ambiguity of many other groups and called for an acceptance of the role of general interns. Put together by Skillset in collaboration Creative & Cultural Skills and Arts Council England, the guidance aims to promote good practice and clarify the various entry routes into the creative industries.

“As the individual is performing as a ‘worker’ and is not in full-time education, employers must adhere fully to National Minimum Wage legislation throughout the duration of their placement.”

Skillset goes on to further elaborate on the broader range of work-based learning opportunities available, providing employers with a thorough opportunity to engage in both paid and unpaid routes with fairness and accessibility at the core. The guidelines place internships (broken down into “student” and “general” modes) within a broader context including Volunteering, Work Experience, Traineeships and Apprenticeships, providing a fantastic model for examining the future of work based learning and vocational education.

The guidelines include recommendations on:

• Limiting work experience placements to no more than 160 hours and reimbursing expenses;
• Paying at least the National Minimum Wage for anyone on a graduate internship;
• Limiting the working week of trainees and interns to 40 hours.

Whilst differing in some minor aspects from the recommendations of the Arts Group’s own Emerging Workers Report – the Skillset approach represents by far the best offer from any organization outside the Student Movement, and if implemented would make a huge difference to thousands of young people and those entering the creative industries for the first time.

“Getting a job in the creative industries should be about talent and potential. Yet this can prove challenging, given the sheer numbers who want a job and how informal entry often is.

“We understand that the recession and its impact mean that this is a challenging time for the industry. But by addressing this issue now we are seeking to make sure that the best and brightest talent is given fair access – and securing that talent is one of the best ways that we can ensure our future.”

~GMTV Chairman and Skillset chair Clive Jones

“We hope these guidelines will lay solid foundations for employers, setting out responsibilities in a clear and accessible way.”

~Skillset chief executive Dinah Caine

Click here for the pdf of the guidelines

Two hundred years ago, the arts were seen as a diversion from productive capital. Today, creative industries have a strong role in the country’s economy and accounts for 7.3% of it. What steps do creative projects have to take to ensure the achievement of their final goal? And what obstacles will they meet along the way?

By Lemma Shehadi

These are questions that the Department for Culture, Media and Sport tried to tackle in 2007, with a commissioned report on the state of Creative Industries. This analysis made by the Work Foundation argues for creativity as a catalyst for running businesses. Creative products are assessed and gain popularity by their “expressive value”, a concept which I will explain subsequently.

Originality and creativity, the production of ideas rather than objects is what makes the Creative Industries a “pioneer” sector. Universities and high tech manufacturers, which are hot spots for new ideas, become central building blocks of the economy.  These two contribute to what is known as the knowledge economy. Similarly it is this basis in innovation that gives creative industries that lucrative potential. Furthermore, in the UK, knowledge and creativity fuelled industries thrive better than in other parts of Europe. On a tangent, the reports adds that cultural diversity, as is seen in the highly cosmopolitan cities like London, bring forth a tolerance and openness to new ideas from which the knowledge economy thrives. Creative industries function by commercialising expressive value. This is not limited to paintings and poems but new software, video games etc. “Essentially expressive value creates new insights, delights and experiences. It adds to our knowledge, stimulates our emotions and enhances our lives” (4.7) This commonality also makes creative industries unique in that their products are truly original. Playstations 2, 3 and Xbox for example, are technological enhancements of the original Playstation, however new games that emerge, with new narratives and new graphics are the marketed ‘expressive’ goods. Makers of creative products cannot predict how these will be received. As the report points out, fluctuating trends allow for some products to experience an unexpected vogue, though this is always temporary. But what such products have as a distinguishing quality is that once made obsolete, they can experience a revival. This is very true to the current fad for “vintage” clothing and accessories. A 1970’s kettle, for example, is made useless by newer, faster and more eco-friendly ones. However it is highly desirable as an antique or as a decorative object. The “expressive value” of the kettle comes into play even though its value as a technological product is nought. It becomes also difficult, with the uncertainty of reception, to predict what profits a creative product will make, and creative products cannot be sold until they are packaged and completed. It would be absurd to release half of a blockbuster in cinemas whilst the rest of the movie is still in the making. What happens then is that a lot of money is spent producing a good film with unpredictable revenue and shelf life. A man setting up a barber shop can compete with his peers by ensuring quality and value. He can hire the best hairdressers, give cheap haircuts and build on his reputation. On the other hand, an eminent film maker could ensure that the best actors, the best production team and the latest equipment be used for her film. However she cannot guarantee that the ‘expressive value’ of the film itself will appeal to contemporary audiences. The dissemination of products with expressive value involves many layers of work from various creative industries. At the core are the creative ideas, truly innovative products that earn the need of a copyright. These are disseminated and mass produced by cultural industries such as film or production companies, radio, television. If Don deLillo writes a novel, this is a product of “core expressive value”. It is awarded copyright which protects it’s expressive originality. deLillo’s publisher is the cultural industry that reproduces the book. Another sector in the creative industries, designers and marketers would get involved in producing a cover for the book and advertising such as banners and PR. Politicians and celebrities also make use of this latter sector to create a public image. It is finally important to note that this analysis explores the function of art within an economic framework. The commercial value of artistic expression is subjective to popular demand, though this changes radically and unexpectedly. Creative projects undertake a lot of risks in such an ambiguous market. However, as the report underlines, there is much demand for expressive value in almost every aspect of consumer experience, which allows creative industries to flourish and generate more ideas.

It’s time for the next meeting of the Arts Group!

Click here to register to attend

Topics currently planned for discussion include:

- Bursaries in Higher Education – 6 out of 10 of the bottom spenders in the recent Bursaries tables are Arts-specialist institutions. What can we do to make sure the additional income from our fees is being spent to enable access?

- Emerging Workers in the Creative Industries – Unpaid work experience, internships, and working for free for months or years are common place in parts of the Creative Industries and Cultural Sector – what is our stance, and where is the line drawn on unfair employment practice?

- FE Funding – The Learning Skills Council’s dispersion, and the future of Foundation courses and other areas of the Arts in FE, has been a topic at previous meetings. What’s going on and what can we do to preserve the core elements of Creative Education?

- The Future of the Arts Group – We’re here. We’ve got attention and a voice. What do we want from our collective and what are the key issues for the committee to act on for the next year?