Arts Group

The Arts Group has sent the Europe Unit & European Commission its response to their request for suggestions on Unlocking the potential of cultural and creative industries.

Freshly returned from NUS Annual Conference 2010 it’s my pleasure to report on the Arts Group Policy that was passed by the sovereign body of the largest organization of its kind in the western world.

Safeguarding funding for arts subjects

NUS passed our calls for funding to be specifically identified and ringfenced for the subjects that feed the creative industries, in recognition of the continued and growing contribution that we make to the UK economy. In policy 301 of the Higher Education Zone, the conference acknowledged that:

Despite the substantial and growing contribution the creative and cultural sector makes to the UK economy, the Arts Subjects that feed them consistently face disproportionate cuts.

And in response has mandated the organization to:

For NUS to lobby for additional and protected funding allocation for subjects related to the Creative & Cultural Industries, in addition to any STEM Funding priorities

Fighting the exploitation of Unpaid Interns

After months of the National Executive failing to take any significant action on internships, the Conference passed policy endorsing the work of the Arts Group and other campaigns including Intern Aware and Internocracy. Our amendment (611a) in the Welfare Zone commits the NUS to act as follows:

1.  
   1. To work with Interns Aware, Internocracy, and Interns Anonymous to highlight the challenges facing students and graduates on unpaid internships.
   2. To lobby the Low Pay Commission to clamp down on employers who are breaking the law by not paying the national minimum wage where this is entitled.
   3. To work with the TUC to highlight to students their rights at work, and their entitlement to pay, if a person is undertaking an internship for more than 3 months.
   4. In partnership with the Chartered Institute of Personnel and Development (CIPD) lobby the CBI to implement the Interns Charter across all employers who recruit interns.
   5. For NUS to lobby for a crackdown from the HMRC and other government agencies on unpaid “internships” and other instances of National Minimum Wage legislation being broken.
   6. To work on the proposals for the development of a legal definition of an “internship” and how this may differ from existing work experience and volunteer legislation.
   7. To adopt The Arts Group’s stance that living wage should be awarded to Interns.
   8. To work progressively for more and higher quality work experience and placement opportunities across FE & HE Courses that meet the terms of the Arts Group’s recommendations.
   9.  To ask students’ unions to campaign for a distinction between paid and unpaid internships in University careers’ services.
   10.  To investigate the feasibility of total income (whether from loans, grants, bursaries or payment from employers) for students on placements during their courses to be at least equal to National Minimum Wage for the duration of hours they work.

We can look forward to working with the NUS to make sure that this policy generates tangible activity, despite a poor record from the organization of action on our previous calls for action against Hidden Course Costs, passed at last year’s conference (re-actioned on a wider scale by a motion this year). It’s likely that the best approach for impact on the Internships initially would be the introduction of the Skillset guidelines as a legislative measure, as (despite focussing on National Minimum Wage rather than living wage) they outline a fantastic and clearly thought out system of work-based learning opportunities as well as post-graduation Internships.

By Barnaby Tidman

Two hundred years ago, the arts were seen as a diversion from productive capital. Today, creative industries have a strong role in the country’s economy and accounts for 7.3% of it. What steps do creative projects have to take to ensure the achievement of their final goal? And what obstacles will they meet along the way?

By Lemma Shehadi

These are questions that the Department for Culture, Media and Sport tried to tackle in 2007, with a commissioned report on the state of Creative Industries. This analysis made by the Work Foundation argues for creativity as a catalyst for running businesses. Creative products are assessed and gain popularity by their “expressive value”, a concept which I will explain subsequently.

Originality and creativity, the production of ideas rather than objects is what makes the Creative Industries a “pioneer” sector. Universities and high tech manufacturers, which are hot spots for new ideas, become central building blocks of the economy.  These two contribute to what is known as the knowledge economy. Similarly it is this basis in innovation that gives creative industries that lucrative potential. Furthermore, in the UK, knowledge and creativity fuelled industries thrive better than in other parts of Europe. On a tangent, the reports adds that cultural diversity, as is seen in the highly cosmopolitan cities like London, bring forth a tolerance and openness to new ideas from which the knowledge economy thrives. Creative industries function by commercialising expressive value. This is not limited to paintings and poems but new software, video games etc. “Essentially expressive value creates new insights, delights and experiences. It adds to our knowledge, stimulates our emotions and enhances our lives” (4.7) This commonality also makes creative industries unique in that their products are truly original. Playstations 2, 3 and Xbox for example, are technological enhancements of the original Playstation, however new games that emerge, with new narratives and new graphics are the marketed ‘expressive’ goods. Makers of creative products cannot predict how these will be received. As the report points out, fluctuating trends allow for some products to experience an unexpected vogue, though this is always temporary. But what such products have as a distinguishing quality is that once made obsolete, they can experience a revival. This is very true to the current fad for “vintage” clothing and accessories. A 1970’s kettle, for example, is made useless by newer, faster and more eco-friendly ones. However it is highly desirable as an antique or as a decorative object. The “expressive value” of the kettle comes into play even though its value as a technological product is nought. It becomes also difficult, with the uncertainty of reception, to predict what profits a creative product will make, and creative products cannot be sold until they are packaged and completed. It would be absurd to release half of a blockbuster in cinemas whilst the rest of the movie is still in the making. What happens then is that a lot of money is spent producing a good film with unpredictable revenue and shelf life. A man setting up a barber shop can compete with his peers by ensuring quality and value. He can hire the best hairdressers, give cheap haircuts and build on his reputation. On the other hand, an eminent film maker could ensure that the best actors, the best production team and the latest equipment be used for her film. However she cannot guarantee that the ‘expressive value’ of the film itself will appeal to contemporary audiences. The dissemination of products with expressive value involves many layers of work from various creative industries. At the core are the creative ideas, truly innovative products that earn the need of a copyright. These are disseminated and mass produced by cultural industries such as film or production companies, radio, television. If Don deLillo writes a novel, this is a product of “core expressive value”. It is awarded copyright which protects it’s expressive originality. deLillo’s publisher is the cultural industry that reproduces the book. Another sector in the creative industries, designers and marketers would get involved in producing a cover for the book and advertising such as banners and PR. Politicians and celebrities also make use of this latter sector to create a public image. It is finally important to note that this analysis explores the function of art within an economic framework. The commercial value of artistic expression is subjective to popular demand, though this changes radically and unexpectedly. Creative projects undertake a lot of risks in such an ambiguous market. However, as the report underlines, there is much demand for expressive value in almost every aspect of consumer experience, which allows creative industries to flourish and generate more ideas.

The Arts Group is calling for legislation governing the practice of work experience, internships and placements. In its “Emerging Workers” document the Arts Group puts forward the case that Government action is needed in order to protect students and graduates in the arts and creative industries.

Many arts organisations and businesses are reliant upon unpaid workers, both on work experience and on longer term placements. Whilst the Arts Group recognises that some of these organisations are run on low budgets, it is not in the interest of diversity, equality or creativity for internships to remain as the preserve of the well off.

Kit Friend, Chair of the Arts Group commented “Access to the creative professions should be based on ability, not means. As the labour market is near saturated with those financially able to take up unpaid placements, equal access to the creative professions will not be realised unless internships are regulated by government.”

The Arts Group recognises that the creative sector is made up of a large number of small and medium enterprises, and calls for funding and bursaries to be made available to employers so that they are able to continue to offer internships that are genuine training and development opportunities.

>> A pdf of the report can be downloaded by clicking here

Following the release of UCCA Vice-Chancellor Elaine Thomas’s excellent piece calling for design to be moved into the STEM subject cluster (though the online anagram scramblers inform me this doesn’t generate nearly as neat an anagram – see the incredibly laboured NINJA) it’s imperative that the economic value of design is recognized, and thoroughout our sectors we should seek to push for increased funding support for creative subjects.

In particular, the logic behind the STEM allocation (prioritizing money towards science, technology, engineering, and mathematics) seems increasingly quesitonable as the creative industries productivity and contribution to the country’s finances has been repeatedly cited over the past few years. In emerging from the recession and looking towards globalized enterprise activity, it is essential that our creative institutions are funded properly, and not just by shovelling in international students. The future of the UKs ability to compete in the global marketplace will depend upon a balanced portfolio of service offerings, and if a core strength of domestic creatives is not in our armoury we will undoubtebly lose out to countries including China, who are openly prioritizing this sector in their strategies.

The UK government must wake up to our art schools and other institutions requiring a degree of resource that reflects the requirements of our intensive education. Learning to design, make, perform, produce and the full range of disciplines encompassed in our practices requires larges amounts of space, contact time with our staff, and a constantly evolving array of facilities and tools. It cannot and must not be reduced to a shoestring budget area, an approach that seems to be worryingly proliferated and pandering to the obselete perception of creative subjects as “soft”.

Kit Friend, Chair of the Arts Group, will be attending the New Deal of the Mind discussion at 11 Downing Street on 24th March to discuss how the creative industries plan to innovate their way out of the recession.